Official Press Release.

(Livermore, CA) August 10, 2009

As more Americans seek to bring greater purpose - and income - into their lives, Discovery Toys has positioned itself as a refreshed and even necessary way to do both. The foremost direct network marketer of educational toys, the company is more relevant and growth-ready than ever before.

Sold in the US and Canada by educators, parents and others, the toy company was started by an early childhood educator back in 1978. The mission: help children learn through play and help teachers and mothers supplement their vocations.

Today, everyone from President Obama to all levels of educators and even entertainment personalities has raised the need for parents to engage children in the love of learning. Meanwhile, the current economic climate creates a unique opportunity for a newly recharged company to engage more people to seek ways to flexibly supplement their income and more consciously spend their time and dollars.

By selling toys of the highest quality, safety and reward, Discovery Toys helps lead kids and families into a brighter future with greater emotional, developmental, and financial opportunities. The company is introducing a range of new products and a new vibrant identity to help their Educational Consultants achieve more with less effort.

The initiatives are the beginning of a new era that began when the company was acquired by Chairman Jeremy W. Hobbs in 2008.

“A stronger brand means more sales, greater word-of-mouth and therefore, more income opportunity for each and every consultant in our network.” said Hobbs, “Discovery Toys already had the products, quality and passion, and now it has the tools it needs to lead.”

“Our charge was to rediscover what makes us unique and revitalize our company and the products that our amazing network of field consultants expect and parents love,” said Meryl Holland, Chief Creative Officer. “From logo to packaging, new products to better promotions, new incentives to greater communication, the entire network is ready like never before. And an updated new website for the consumer and the Discovery Toys team is the perfect platform to tie this altogether.”

Based in Livermore, California, the company’s toys, books, games, and music categories are sold by appropriate age groups: infant to toddler, toddler to preschool, and school years. The direct sales model allows parents and others to experience Discovery Toys hands-on. Thousands of Independent Educational Consultants reach people through in-home parties, schools, day care centers, and through specialists in speech & language, autism and early education. In an age of downsizing and the lay-offs of massive amounts of teachers and educators, the additional income and flexibility makes this direct marketing opportunity more relevant and rewarding than ever before.

For more information contact DT Corporate Office at 800.341.8697 or dt.sales@discoverytoys.net.